Kerstin Wagner

Mag. Kerstin Wagner, MBA

International Business Executive

Name:Kerstin Wagner
Address:Vienna, Austria via skype
Internationale Business Executive with +9 year experience in "Leading/Managing teams and departments", "Digitale Technologies & strategies", "Training & Development" as well as "Account Managment & SaaS Sales".


10/2016 - 09/2017

Business Technology Solutions Manager

AbbVie GmbH - Vienna, Austria

- Department Lead - Business Technology Solutions (Member of Leadership Team Austria)
- Leading 1st Level Support external staff(Unisys)
- Leading digital projects (Focus: Multi-Channel) & IT Controlling/Audit
- Partner Management (emarsys, Salesforce, Veeva, Digitalagenturen, Kapsch, ...)
- Leading Salesforce Marketing Cloud implementation for Western Europe & Canada

09/2014 - 09/2016

Digital & Training Manager

AbbVie GmbH - Vienna, Austria

Innovation Award 2015: Digital solution for Morbus Parkinsons patients
- Developing & implementing of digital strategies for Affiliate & Commercial Units
- Implementing Multi-Channel (E-Mail, SMS, App, Ads, CRM, Web, Video, ...)
- Digital Hub member: Digital Expert Group within Western Europe & Canada Managers
- Organisation, Implementation & measurement of inhouse trainings: Relationship
Building, Communication tools, Coaching as well as digital trainings (CRM, E-Mail Marketing, digital strategies, CMS, Multi- & Omni Channel, Big Data, IoT)

01/2013 - 10/2013

Head of Global Specialists

emarsys eMarketing Systems AG - Vienna, Austria

- Setup of 4 new consulting departments globally (Business Intelligence, Solution Architects, Design/CMS, Deliverability)
- Definitions for all consulting areas in terms of job description, job ads, training plans, training materials, interdepartmental process communication, CRM requirements, knowledge base requirements and overview presentation
- Work with Product Management to advance products consulted by my teams
- Manage 15 consultants globally (daily tasks and projects)
- Manage availability of consultants for Sales and Client Services for orderly resource planning
- Coordination with local HR and country managers for recruitment as well as interviewing high potential candidates
- Direct reporting to CEO
- Budget control with support of country manager

01/2010 - 10/2013

Client Services Director AT/CH

emarsys eMarketing Systems AG - Vienna, Austria

Inspiring emarsys excellence: Award for Excellence in Client Services 2012
- Managing the Client Services departments in AT and CH (8 employees)
- Managing Austrian Key Accounts such as SPAR Group, Bet-at-home, Samsung, bauMax, Volvo, Bank Austria and ÖAMTC
- Training international offices and clients on email marketing strategies and software
- Managing integration projects with new clients (database workshops, implementation of data strategies, trainings)
- Cross- & Upselling of services, strategy workshops, advances trainings, additional integrations
- Negotiating contracts with existing clients (extensions & additional services)
- Supporting the international sales divisions
- Hiring, training and inspiring new employees
- Budget

​06/2008 - 12/2009

Global Partner Manager

Mobinow Corporation - New York, USA

- Managed the global expansion of the mobile dating portal “FunSexyCool” and successfully signed partner contracts with carriers in e.g. Austria, Germany, Indonesia, Spain and the Netherlands
- Managed existing relationships with global carriers such as Vodafone, T-Mobile, Orange, Vodacom, Telstra, Bouygues Telecom, A1, Hutchison 3 and Indosat
- Managed international integration projects as well as the global customer service through a German vendor

​08/2007 - 05/2008

Graduate Research Assistant

University of Missouri-St. Louis - St.Louis, USA

- Organized marketing campaigns for the International MBA program
- Assisted in developing brochures and print newsletters for the institute & the IMBA program
- Maintained the institute website & implemented a database to track international business students
- Found an online based student and alumni association (IB²) - Joomla 1.5 based

​04/2006 - 07/2007

Marketing Support Vodafone live!

mobilkom austria AG - Vienna, Austria

- Managed promotions of content types (ring tones, wallpapers, mobile games, etc.), mobile TV, movies, sport-, music and seasonal events on the mobile phone portal (Vodafone live!)
- Organized the monthly Vodafone live! WAP Newsletter (sent to 500.000 recipients)
- Managed the mobile promotion channel, mobile community services as well as the mobile games channel
- Fulfilled global reporting tasks for the Vodafone Group

Between 2002 und 2006 I worked a 10h/week job at the IT-Intranet Team (1.5 years) and in addition a 15h/week job as SAP BI Consultant (2.5 years) at mobilkom Austria in Vienna.
After my high school diploma I have spent a year as AuPair in California.


08/2007 - 09/2008

University of Missouri - St.Louis

International MBA

GPA: 3.9/4.0
Honorary membership - Beta Gamma Sigma: International Business Honors Society for the top 10% MBA students of AACSB accredited international universities.

10/2002 - 05/2007

Vienna University of Economics & Business

Magister degree in International Business

Spezialized in:
- International Marketing & Management
- Informationsystems/IT-Projectmanagement
Thesis: The Location of Regional Headquarters within Europe (Grade: A)
Exchange semester at the Hong Kong University of Science and Technology